Relationship Management
Relationship Management interview prep.
The library content Coach uses to tailor reports for this role. Generated reports personalise this against the candidate's CV + the firm's context.
Behavioural questions to expect
- Walk me through your CV.
- Tell me about a difficult advisory or client decision you've owned.
- Tell me about a weakness, a failure, or feedback you've received and worked on.
- Why wealth management — and why now?
- Which client segment would you want to serve, and why?
- Why the firm?
- How would you describe the firm's offering and edge for clients in your own words?
- How does a wealth manager actually make money — and how is it changing?
Technical concepts to master
The Investment Policy Statement (IPS)
Ability vs willingness to take risk · Return objective · Constraints — TTLLU · Stress-testing the IPS
Asset allocation + alternatives
Strategic vs tactical allocation · Core / satellite · Alternatives + illiquidity premium · Liquidity reserve
Tax-aware wealth planning
Asset location · Tax-loss + gain harvesting · Gifting + the lifetime exemption · Concentrated stock + low-basis lots
Multi-generational wealth + family governance
The Great Wealth Transfer · Family meetings · Trusts + entities · Family governance + NextGen
Fees, value articulation + the robo benchmark
AUM fee schedule · Retainer + planning fees · Robo-advisor + fee compression · Advisor-alpha / behavioural-coaching value
Practical drills
- A $50m UHNW family spends $1.5m / year, wants to fund philanthropy of $500k / year, and has a 30-year horizon. (a) Size the cash / liquidity reserve. (b) Build a sensible strategic allocation in % and $ across public equity, fixed income, real assets, private markets, hedge / absolute return, and cash. (c) State the after-tax return objective you'd target.
- A client holds 60% of their net worth ($30m of a $50m balance sheet) in a single low-basis legacy stock (founder / inherited / vested executive comp). They're emotionally attached and tax-averse. Walk me through the diversification plan you'd recommend over 3-5 years.
- A HNW client has $5m total: $2.5m in a taxable account, $2m in a tax-deferred (IRA / 401k-rollover) account, and $500k in a Roth. Their target allocation is 60% equity / 40% fixed income. Recommend which assets go in which wrapper, and explain the after-tax logic.
Smart-question anchors
- Segment + offering - the firm's target client, the typical relationship, and where the offering is leaning (planning-led vs investment-led)
- Platform + specialists - in-house planning / trust / tax / lending / alternatives and how the RM coordinates the team around the client
- Sourcing + book growth - the typical sources of new relationships (referrals, COIs, niche) and how new RMs ramp the book
- Multi-generational + NextGen - the firm's approach to family meetings, NextGen engagement, and retention through the wealth transfer
- Fee + value articulation - the fee model, where it's heading, and the house framing of the advisor's value vs the robo / DIY alternative
Sourced from
Wealth Management Interview Guide — Top Questions · InterviewPrep — Private Banker Interview Questions · CFA Institute / AnalystPrep — Investment Policy Statement (Level III) · Kitces Research — Financial Advisor Fees (via NerdWallet 2026 summary) · Mergers & Inquisitions — Asset / Wealth Management interview canon · Redstone Search — Private Banking Interview Questions
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