Product Management interview prep.

Behavioural questions to expect

1. Walk me through your background + PM experience.
2. Tell me about a product you've shipped or significantly contributed to.
3. Why healthtech vs other tech sectors?
4. Why this product segment - telehealth / DTx / RPM / EHR-adjacent / analytics?
5. Why the firm?
6. What's your read on our product + market?
7. Tell me what you understand about our compliance + evidence posture.
8. Walk me through a product decision - feature / prioritisation / pivot.

Technical concepts to master

• PM craft adapted for healthtech

  Clinical-grounded discovery · Outcome-driven roadmap · Enterprise sales partnership · Compliance + privacy by design

• HIPAA + privacy + security for PMs

  PHI (Protected Health Information) · Business Associate Agreement (BAA) · Minimum necessary + de-identification · Breach notification + audit log · State + emerging privacy laws

• Clinical workflow + EHR integration

  Clinical workflow analysis · FHIR + SMART on FHIR · Alert fatigue + decision support · Pre-visit + intra-visit + post-visit

• Value-based care alignment + outcomes evidence

  Value-based care metrics · HEOR + economic modelling · Real-world evidence (RWE) · Clinical validation studies · Outcomes-based contracts

Practical drills

• You're PM for a clinician-facing diabetes management product. Engineering wants to ship a new ML-driven alerting feature. Clinical advisory says alert fatigue is already a major concern. Sales wants the feature for a key payer deal. Walk through your decision.
• You're tasked with designing a new pre-visit patient intake feature for a primary care telehealth product. Walk through your design process - discovery, design, validation.
• A major self-insured employer prospect asks for clinical + financial outcomes evidence before signing a 5-year deal. You have RCT data on engagement + a small retrospective claims analysis showing 12% ED reduction. Walk through your response.

Smart-question anchors

• Product + segment - patient / provider / payer / employer mix, recent feature releases
• Clinical workflow + EHR integration - depth + partnerships
• Compliance + privacy posture - certifications, breach history
• Outcomes + evidence - published studies, RWE program
• Buyer + commercial model - enterprise vs DTC, contract structure

Sourced from

HHS HIPAA Privacy + Security Rules + Breach Notification Rule · ONC Cures Act + Information Blocking + FHIR Standard · HITRUST CSF + SOC 2 + FDA Pre-Cert SaMD documentation · Rock Health + CB Insights digital health market reports · Marty Cagan + Lenny Rachitsky + classic PM craft references