Product Management

Product Management interview prep.

The library content Coach uses to tailor reports for this role. Generated reports personalise this against the candidate's CV + the firm's context.

Behavioural questions to expect

  1. Walk me through your CV.
  2. Tell me about your most impactful product launch or feature on a live game.
  3. Tell me about a weakness, a failure, or feedback you've received and worked on.
  4. Why games product management - and why this genre / studio vs SaaS PM or pure design?
  5. Which game lifecycle stage or genre would you want to PM, and why?
  6. Why the firm?
  7. How would you describe the firm's portfolio + product approach in your own words?
  8. How does product management actually create value at a games studio?

Technical concepts to master

  • Game KPI literacy

    Retention curve - D1 / D7 / D30 · ARPDAU + ARPPU + LTV · Payer mix + segmentation (whale / dolphin / minnow) · Cohort + acquisition source analysis

  • Live-ops + content calendar

    Content calendar + event cadence · Economy stewardship · Hotfix + LiveOps readiness · Soft-launch + global-launch gating

  • A/B + experimentation in games

    Cohort-based assignment · Primary + guardrail metrics · Sample size + duration · Phased rollout + kill-switch

  • Monetization design + ethics

    Monetization model spectrum · Ethical monetization spectrum · Battle pass + season design · Offer design + player segmentation

Practical drills

  • Pitch a feature for one of the firm's live titles. Walk me through your reasoning from player problem to A/B rollout.
  • the firm's flagship is seeing D7 retention drop from 22% to 17% over 4 weeks. Walk me through diagnosis + response.
  • Design an A/B test for a battle pass price + content change on a live mobile F2P title. Walk me through design + analysis.

Smart-question anchors

  • Portfolio + lifecycle - which titles, what stage, what the PM would own first
  • Operating model - design-PM partnership, analytics maturity, A/B platform, live-ops cadence
  • Monetization philosophy - commercial posture vs player + brand stewardship
  • Retention + KPI bar - what 'good' looks like at the studio, where the focus is
  • Cross-functional - design, eng, art, analytics, marketing, publishing relationships

Sourced from

GameAnalytics - Mobile Gaming Benchmark Reports · deconstructor.of.fun - F2P game economy + monetization deep dives · Naavik - Gaming industry strategy + live-ops analysis · Pocket Gamer.biz - mobile gaming PM commentary · Liquid + Grit - F2P design + PM playbooks · GDC Vault - Production + Live Ops + Free-to-Play talks

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