Editorial interview prep.
An editor in this world is the person who decides what gets made + what gets shown: which story leads the bulletin, which pitch becomes a commission, which scene survives the edit, which title gets the homepage row.
What interviewers look for
- Can the candidate make + defend an editorial call under deadline - not just describe what others have made?
- Do they have a standards reflex - accuracy, fairness, legal risk, taste - before the commercial argument lands?
- Are they audience-aware without being audience-led - who is this for vs what will get clicks?
- Can they read platform + format - what works on a 6pm bulletin vs a streamer vs a TikTok vertical?
- Can they run a room of producers + talent - brief well, give notes well, hold the line on weak work?
- Do they understand the commercial + slate context - budget, windowing, ratings, completion, renewals?
Behavioural questions to expect
Walk me through your CV.
What it tests: Story coherence + editorial fit. Signal of genuine editorial trajectory - reporting / producing / editing roles - not generic media interest.
Tell me about a story or a show you are proud of - what made it work?
What it tests: Editorial judgement + ownership + ability to articulate WHY a piece worked, not just that it did.
Tell me about a weakness, a failure, or feedback you have received.
What it tests: Self-awareness + maturity. Cross-role canonical. Fake weaknesses + 'I care too much about the work' answers downgrade immediately.
Why editorial - vs reporting, producing, or moving to a platform / product role?
What it tests: Authentic interest in the editor's job (decisions, slate-building, standards, room-running) vs the adjacent crafts.
Which kind of outlet appeals - linear broadcaster, streamer, public-service, digital-native?
What it tests: Genuine view on the outlet model + its editorial implications.
Why this firm?
What it tests: Outlet-specific homework. Bar: specific evidence from recent commissions, lineups, or editorial direction - not generic praise.
How do you read this firm's current slate / output and where it is going?
What it tests: Outlet-specific homework + ability to read editorial direction from public output.
What is the biggest editorial challenge this firm faces in the next 12-24 months?
What it tests: Strategic editorial thinking. Tests whether candidate can name a real challenge (audience erosion, standards scrutiny, AI in newsrooms, content cost, talent retention) and propose an editorial response.
Technical concepts to master
Editorial judgement
- Green-light + kill
- The two decisions every editor makes: commit resources to this piece, or refuse them. Killing is harder + more diagnostic than green-lighting.
- Angle + framing
- The specific question or claim the piece is built around - the spine - and the lens through which it is told.
- Slate + lineup balance
- The mix of pieces in a schedule / row / vertical / strand; editors balance heavy + light, breaking + analytical, returning + new.
- News peg + why-now
- The reason a piece is being published or commissioned at THIS moment - news event, anniversary, cultural moment, data drop, white space.
Standards + accuracy + legal
- Two-source rule
- Contested or sensitive factual claims require two independent sources - typically one document + one human, or two unrelated humans.
- Right of reply
- Affected parties must be given a real opportunity to respond to specific allegations before publication.
- Defamation + the public-interest defence
- A published statement is defamatory if it damages reputation + is communicated to a third party + is untrue or unfair; defences include truth, honest opinion, qualified privilege, public interest.
- Impartiality + due weight
- Public-service + regulated broadcasters must show due impartiality on controversial subjects - a range of views with due weight, not false balance.
Audience + platform sensibility
- Format metrics that actually matter
- Linear news: share + reach + demo skew + appointment-to-view. Streamer: completion rate + watch-through + repeat + 28-day-views. Digital: time-on-page + scroll-depth + return rate.
- Audience contract
- The implicit promise a piece or strand makes to its viewer - what they signed up for, in what tone, at what length, at what cadence.
- Data-informed vs data-led
- Data-informed editors use audience signal as one input among editorial judgement, standards, and slate balance. Data-led editors let the metric pick the piece.
- Windowing + scheduling
- Streamers + broadcasters choose when + where a piece drops - day-and-date vs theatrical-first, prime-time slot vs catch-up, batch vs weekly drop, breaking vs evening lineup.
Talent + production craft
- The editorial brief
- Written brief that names the question, the audience, the treatment, the length, the deadline, and the kill criteria. Good briefs prevent most editorial pain.
- Notes that improve work
- Notes are early, specific, on the work not the person; protect the spine of the piece, push on execution.
- Killing without breaking the team
- Kill weak work honestly + early; explain what would need to change for the next pitch; never kill via silence or scope creep.
- Defending work upwards
- Strong work against weak senior notes; bring data, precedent, audience read, and craft reasons; protect reporters + producers from political notes.
Practical drills
- Pitch me a strand, show, or story you would green-light at this firm right now - in one sentence, then defend it. Then tell me what you would kill from the current slate to fund it.
- It is 90 minutes to transmission / drop. You have these five candidate pieces + this audience picture [interviewer lists]. Build the lineup, justify your top story / lead title, and tell me what you push, what you drop, and what you fact-check first.
- [Interviewer presents a scenario - e.g. a contested claim with one source, a defamation flag from legal, a taste call on graphic footage, a complaint mid-broadcast.] Walk me through the call.
Smart-question anchors
- Editorial direction - what the current head wants the slate / output to look like in 12-24 months
- Standards culture - how legal / standards / editorial actually work together under deadline
- Audience + data culture - which metrics are watched + how much they drive commissioning
- Slate + windowing - balance of returning vs new, in-house vs indie, day-and-date vs windowed
- What good looks like in this seat - the specific pieces or calls that would land well in year one
Related roles
Sourced from
- Ofcom Broadcasting Code + BBC Editorial Guidelines
- Society of Professional Journalists (SPJ) Code of Ethics
- Poynter + Nieman Lab editorial + audience research
- Hollywood Reporter + Variety + Deadline industry coverage
- Indeed + Glassdoor, editor + commissioning editor interview reports
- Tech Interview Handbook, behavioral framing
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