Marketing interview prep.

Behavioural questions to expect

1. Walk me through your CV.
2. Walk me through your most impressive title launch, subscriber-growth programme, or marketing-led commercial decision.
3. Tell me about a weakness, a failure, or feedback you have received and worked on.
4. Why a streaming or broadcast marketing seat — and why this category specifically?
5. Why the sector — what is your point of view on this service or network type from a marketing lens?
6. Why the firm?
7. What is your read on the firm's brand story and how it shows up across the subscriber journey?
8. If you had the firm's last-12-month subscriber-growth picture in front of you, walk me through how you would diagnose channel mix + SAC + churn.

Technical concepts to master

• Brand + service positioning — codes, content, and consistency

  Service positioning sentence · Slate identity + signature franchises · Brand vs. service-utility positioning · Competitive-set framing

• Title marketing + release windowing — the slate as a campaign system

  Tentpole launch architecture · Release windowing + drop cadence · Talent + premiere + earned-media playbook · Always-on slate marketing

• Subscriber acquisition + retention + churn — the always-on engine

  Free-trial + offer architecture · Lifecycle + CRM automation · Save desk + tier downgrade · Winback + re-acquisition · Bundle + partner-distribution attribution

• Measurement + attribution + audience data — the discipline backbone

  Attribution model · Incrementality testing · Audience segmentation + CDP · Brand-search lift + organic-add tracking

Practical drills

• Your service's subscriber mix last quarter: paid search (brand) delivers 22% of gross adds at $14 SAC, paid search (non-brand) 14% at $48 SAC, paid social 28% at $32 SAC, connected-TV 12% at $55 SAC, bundle + partner 16% at $9 SAC (revenue-share assumed), organic + brand-search 8% at $0 SAC. Blended ARPU is $11/month; SVOD ad-free is $14 (60% of base) and SVOD-with-ads is $7 (40%); monthly churn 5.5%. Walk me through: (a) blended SAC + payback period, (b) the marginal channel for the next $4M of paid spend, (c) the implication of moving ad-tier mix from 40% to 50%.
• You are VP Marketing at a hybrid SVOD + AVOD service. The flagship returning original season 3 launches in 12 weeks. Seasons 1 + 2 averaged 3.2M gross adds in the 60-day post-launch window; the CCO has signalled this season is the strongest yet. The CFO wants gross adds of 4M+ in the 60-day window, a 30% bump from prior seasons. Walk me through the 12-week launch arc.
• You are taking over marketing for the firm. Last 12 months: monthly churn 5.8%, blended ARPU $10.20, gross adds 850K/month, net adds 50K/month (gross adds 850K minus churn 800K from a 14.5M sub base). Tentpole-cohort churn at month 3 is running 12% vs. always-on cohort at 4.5%. Property leadership wants monthly churn at 4.5% by month 12 without losing gross adds. Walk me through your 12-month plan.

Smart-question anchors

• Brand + service positioning — how the service's slate identity + signature franchises show up across awareness + sign-up + first-stream + retention
• Tier + bundle posture — ad-tier maturity, bundle + partner-distribution share, free-trial + offer architecture
• Tentpole + slate calendar — release cadence, windowing posture, talent + premiere + earned-media playbook
• Subscriber economics — SAC + payback by channel, ARPU + tier-mix trajectory, churn cohort dynamics + save-desk discipline
• Audience data + MarTech maturity — CDP, lifecycle automation, attribution model, incrementality testing, recommendation surface

Sourced from

Antenna subscriber + churn benchmarks · Parrot Analytics + Nielsen demand + audience-measurement publications · MoffettNathanson + LightShed Partners + Variety Intelligence Platform analyst notes · Promax (promotional + marketing trade association) creative + tentpole frameworks · Digital TV Research + Omdia distribution + service-launch research · Glassdoor + LinkedIn VP Marketing / Subscriber Growth / Head of Brand interview threads