Design Ux

Design Ux interview prep.

The library content Coach uses to tailor reports for this role. Generated reports personalise this against the candidate's CV + the firm's context.

Behavioural questions to expect

  1. Walk me through your CV.
  2. Tell me about your most impactful design project.
  3. Tell me about a weakness, a failure, or feedback you've received and worked on.
  4. Why enterprise SaaS design - and why this vs consumer?
  5. Which design area would you want to own, and why?
  6. Why the firm?
  7. How would you describe the firm's design organisation + product in your own words?
  8. How does design actually create value at an enterprise SaaS firm?

Technical concepts to master

  • Design process + the double diamond

    Discover + define (first diamond) · Develop + deliver (second diamond) · Prototyping + fidelity progression · Test + iterate

  • Design system + tokens + components

    Tokens · Components · Governance + contribution · Documentation + adoption

  • Multi-role + workflow complexity (enterprise B2B)

    Role-distinct surfaces · Workflow mapping · Admin + power-user design · Data-dense + analytics design

  • Accessibility + inclusive design

    WCAG 2.1 / 2.2 AA · Screen reader + keyboard · Color + contrast + visual · Inclusive design (beyond disability)

Practical drills

  • Walk me through one of your strongest portfolio case studies - the design problem, the research, the process, the decisions, the outcome.
  • [Interviewer presents a screen or describes a flow.] Critique this design.
  • the firm has admin + analyst + end-user roles for a workflow product. Design the V1 multi-role admin surface. Sketch the dashboards, the permissions, and the key flows.

Smart-question anchors

  • Team + scope - the design team shape, what the role would specifically own in 6-12 months
  • Design system - the current state, governance, contribution model, design-engineering partnership
  • Research practice - dedicated researchers vs designer-led, cadence, customer advisory boards, how research influences decisions
  • Accessibility + craft posture - the firm's WCAG conformance, dedicated role, recent accessibility work
  • Critique + design culture - critique cadence, design reviews, how shipping decisions are made + how feedback flows

Sourced from

Interaction Design Foundation (IxDF) — UX Case Studies + Portfolio Guidance · hackajob — UI/UX Designer Interview Preparation Guide · DAR Design — Multi-Role B2B SaaS UX (Roles, Flows, Permissions) · Parallel — B2B UX Design (Definitive Guide for Complex Products, 2026) · Sheri Byrne-Haber — Discussing Accessibility in UX Interviews · Nielsen Norman Group — UX heuristics + research methods

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